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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Brand Content : die Marke als Medienereignis"
~subject:"Brand management"
~subject:"Jugendliche"
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Brand management
Jugendliche
Fernsehwerbung
5
Television advertising
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Asia Pacific journal of marketing and logistics
Brand Content : die Marke als Medienereignis
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Young consumers : insight and ideas for responsible marketers
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
NBER Working Paper
2
NBER working paper series
2
Working paper / National Bureau of Economic Research, Inc.
2
Advertising in new formats and media : current research and implications for marketers
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
Discussion paper series / IZA
1
Engaging consumers through branded entertainment and convergent media
1
Frontrunners or copycats?
1
Gabler Edition Wissenschaft
1
IZA Discussion Paper
1
IZA Discussion Papers
1
International journal of business excellence : IJBEX
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of value chain management : IJVCM
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Market : review for marketing theory and practice
1
Marketing science
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Quantitative marketing and economics : QME
1
Routledge studies in marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBook Collection / Business and Economics
1
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ECONIS (ZBW)
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Content- und Formatentwicklung : wie Marken den Zuschauer mit bewegten Bildern fesseln können
Hoven, Björn
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 197-212)
.
2013
Persistent link: https://www.econbiz.de/10010212709
Saved in:
2
Brand Content im TV : how put the "branded" in branded entertainment
Bröckers, Claus
;
Großweischede, Markus
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 117-129)
.
2013
Persistent link: https://www.econbiz.de/10010212715
Saved in:
3
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
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