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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Electronic commerce research"
~subject:"Soziales Netzwerk"
~type_genre:"Article in journal"
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Soziales Netzwerk
Viral marketing
62
Virales Marketing
62
Consumer behaviour
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Konsumentenverhalten
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Internet marketing
28
Online-Marketing
28
Social Web
24
Social web
24
Online retailing
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Online-Handel
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Electronic Commerce
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Personalisierung
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Personalization
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Brand image
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Customer satisfaction
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Kundenzufriedenheit
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Markenimage
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Word-of-mouth
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Beziehungsmarketing
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Brand management
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Markenführung
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Relationship marketing
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Advertising
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Data Mining
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Data mining
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Werbung
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Confidence
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Online reviews
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Social media
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Vertrauen
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Advertising effects
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Glaubwürdigkeit
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Online review
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Purchase intention
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Sentiment analysis
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Word of mouth
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Chinelato, Flavia Braga
1
Hou, Lei
1
Liu, Kecheng
1
Mao, Yunxia
1
Oliveira, Alessandro Silva de
1
Pan, Xue
1
Souki, Gustavo Quiroga
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Wang, Qi
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Zhang, Xiaohang
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Asia Pacific journal of marketing and logistics
Electronic commerce research
Journal of business research : JBR
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing
6
Journal of retailing and consumer services
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of internet marketing and advertising : IJIMA
4
Journal of service research : JSR
4
Corporate communications : an international journal
3
Electronic commerce research and applications
3
Information technology and management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
MIS quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Pakistan journal of commerce and social sciences
3
The journal of product & brand management
3
Games and economic behavior
2
International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Journal of decision systems
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of international trade & commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Asian journal of business and accounting : AJBA
1
Athens journal of business & economics : AJBE
1
Business horizons
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Business research quarterly : BRQ
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
2
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
3
Receiver response to referral reward programs in social networks
Wang, Qi
;
Mao, Yunxia
;
Zhu, Ji
;
Zhang, Xiaohang
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 563-585
Persistent link: https://www.econbiz.de/10011901683
Saved in:
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