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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
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Gluckman, Robert L.
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Praxmarer-Carus, Sandra
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Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
Journal of retailing and consumer services
International journal of wine business research : IJWBR
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International journal of wine business research
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Journal of wine economics
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The journal of brand management : an international journal
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Discussion paper / Centre for International Economic Studies, University of Adelaide
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Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
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2
A consumer approach to branded wines
Gluckman, Robert L.
- In:
European journal of marketing : EJM
20
(
1986
)
6
,
pp. 21-35
Persistent link: https://www.econbiz.de/10001071360
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