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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Handbook of Islamic marketing"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Technological forecasting & social change : an international journal"
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Fashion
42
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42
Consumer behaviour
28
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18
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10
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Asia Pacific journal of marketing and logistics
Handbook of Islamic marketing
Qualitative market research : an international journal
Technological forecasting & social change : an international journal
Journal of fashion marketing and management
224
Journal of retailing and consumer services
78
Journal of business research : JBR
66
Journal of global fashion marketing : JGfM
57
International journal of consumer studies
33
International journal of production economics
29
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
Business history
17
SpringerLink / Bücher
16
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
Psychology & marketing
12
The journal of product & brand management
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Springer eBook Collection
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
International journal of production research
10
Journal of Islamic marketing
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
History of retailing and consumption
8
Journal of economic geography
8
Journal of international consumer marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
42
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1
Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry
Maulana, Amalia E.
;
Adisantoso, Julio
;
Hartanto, Bobie
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 874-889
Persistent link: https://www.econbiz.de/10014285906
Saved in:
2
Impact of the pandemic on social media influencer marketing in fashion : a qualitative study
Le, Kent
;
Aydin, Gokhan
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014338509
Saved in:
3
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
4
Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex
;
Head, Milena
;
Biela, Cosima
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
Saved in:
5
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
Predicting consumers' purchase intention through fast fashion mobile apps : the mediating role of attitude and the moderating role of COVID-19
Pop, Rebeka-Anna
;
Hlédik, Erika
;
Dabija, Dan Cristian
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014250229
Saved in:
8
The development of digital commerce in the fashion industry : the typology of emerging designers in London
Gornostaeva, Galina
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014250426
Saved in:
9
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
10
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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