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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Carlson, Les
6
Blackford, Benjamin J.
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Evans, Nathaniel J.
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Gentry, James W.
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Harrison, Robert L.
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Hopkins, Christopher D.
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Hoy, Mariea Grubbs
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Asia Pacific journal of marketing and logistics
Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of advertising
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
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Journal of marketing education : JME
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Journal of marketing theory and practice : JMTP
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New directions in international advertising research
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ECONIS (ZBW)
6
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1
The Journal of Advertising : historical, structural, and brand equity considerations
Carlson, Les
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
Saved in:
2
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Saved in:
3
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
4
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
5
Exploring links between publishing performance in different levels of marketing journals : around the world and in the Asia-Pacific region
Polonsky, Michael J.
;
Carlson, Les
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10008905969
Saved in:
6
Violence and advertising : effects and consequences
Rifon, Nora J.
;
Stafford, Marla Royne
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
Saved in:
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