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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business economics : JBE"
~person:"Krafft, Manfred"
~type_genre:"Article in journal"
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Asia Pacific journal of marketing and logistics
Journal of business economics : JBE
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Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
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