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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business economics : JBE"
~subject:"Brand"
~type_genre:"Article in journal"
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Journal of business economics : JBE
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Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo
;
Reisinger, Heribert
;
Gausterer, Klemens
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061
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