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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Kim, Sang Jin"
~person:"Quach, Sara"
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Search: subject:"Consumer behavior"
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Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
4
Relationship marketing
4
Computerspiel
3
Customer satisfaction
3
Fashion
3
Kundenzufriedenheit
3
Mode
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Video game
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Brand management
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Customer value
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Dienstleistungsqualität
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Internet marketing
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Service quality
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satisfaction
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360-Degree videos
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Adolescents
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Kim, Sang Jin
Quach, Sara
Ko, Eunju
14
Kim, Kyung Hoon
8
Liu, Matthew Tingchi
6
Thaichon, Park
6
Bae, Joonheui
5
Bruwer, Johan
5
Islam, Tahir
5
Kim, Wooyang
5
Mathur, Anil
5
Moschis, George P.
5
Aiello, Gaetano
4
Cheah, Isaac
4
Cheng, Julian Ming Sung
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Chiu, Weisheng
4
Chu, Rongwei
4
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4
Di Benedetto, C. Anthony
4
Khare, Arpita
4
Kim, Juran
4
Pornpitakpan, Chanthika
4
Septianto, Felix
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Ghaffar, Abdul
3
Hunt, James M.
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Koo, Dong-Mo
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Koo, Dong-mo
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Liao, Junyun
3
Mattila, Pekka
3
Ng, Mark
3
Olsen, Svein O.
3
Park, Seong-yeon
3
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Asia Pacific journal of marketing and logistics
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
8
Journal of business research : JBR
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Services marketing quarterly
2
Australasian marketing journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Psychology & marketing
1
Transforming relationship marketing : strategies and business models in the digital age
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ECONIS (ZBW)
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
3
Impact of COVID-19 pandemic upon fashion
consumer
behavior
: focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
6
Role of user-created programs in online game
consumer
behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
7
The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011515067
Saved in:
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