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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Kim, Sang Jin"
~subject:"Markenführung"
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Markenführung
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Kim, Sang Jin
Ko, Eunju
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Asia Pacific journal of marketing and logistics
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
2
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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