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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~subject:"Funktechnik"
~subject:"Online-Marketing"
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Funktechnik
Online-Marketing
Mobile Anwendung
8
Mobile application
8
Consumer behaviour
5
Konsumentenverhalten
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Mobile Business
5
Mobile business
5
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3
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mobile apps
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Chung, Henry F. L.
1
Forman, Christopher
1
Ittersum, Koert van
1
Kim, Jun B.
1
Lee, Seoungwoo
1
Liu, Yulong
1
Wedel, Michel
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Wu, Mian
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Xu, Jiao
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Asia Pacific journal of marketing and logistics
Journal of marketing
International journal of networking and virtual organisations : IJNVO
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
SpringerLink / Bücher
4
4OR : a quarterly journal of operations research
3
International journal of business information systems : IJBIS
3
International journal of information technology and management : IJITM
3
International journal of internet marketing and advertising : IJIMA
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Pervasive advertising
3
Business horizons
2
Computers & operations research : and their applications to problems of world concern ; an international journal
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Handbook of research on effective advertising strategies in the social media age
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information economics and policy : IEP
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Technological forecasting & social change : an international journal
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The journal of applied business research
2
15th Annual Workshop on Information Technolgies & Systems (WITS) Paper
1
Administrative Sciences : open access journal
1
Advances in environmental engineering and green technologies (AEEGT) book series
1
Advances in medical technologies and clinical practice (AMTCP) book series
1
Advances in wireless technologies and telecommunication (AWTT) book series
1
American economic journal
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Arts and the market
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Asian Academy of Management journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Breaking new ground in theory and practice
1
Business analyst : a refereed journal of Shri Ram College of Commerce
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Business process management journal
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Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
2
The dark side of mobile apps : when and how technical security matters for in-app purchases?
Liu, Yulong
;
Chung, Henry F. L.
;
Zhang, Zuopeng
;
Wu, Mian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2965-2982
Persistent link: https://www.econbiz.de/10014486562
Saved in:
3
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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