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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~subject:"Online-Marketing"
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Online-Marketing
Mobile Anwendung
8
Mobile application
8
Consumer behaviour
5
Konsumentenverhalten
5
Mobile Business
5
Mobile business
5
Internet marketing
3
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3
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mobile apps
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Chung, Henry F. L.
1
Forman, Christopher
1
Ittersum, Koert van
1
Kim, Jun B.
1
Lee, Seoungwoo
1
Liu, Yulong
1
Wedel, Michel
1
Wu, Mian
1
Xu, Jiao
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Asia Pacific journal of marketing and logistics
Journal of marketing
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
International journal of internet marketing and advertising : IJIMA
3
Journal of internet commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Pervasive advertising
3
Business horizons
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Administrative Sciences : open access journal
1
American economic journal
1
Arts and the market
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Asian Academy of Management journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Breaking new ground in theory and practice
1
Business process management journal
1
CESifo working papers
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Discussion paper
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Discussion papers / CEPR
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
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Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European journal of management and business economics : EJM&BE
1
European research on management and business economics
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
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Gabler Theses
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Harvard business review : HBR
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1
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
2
The dark side of mobile apps : when and how technical security matters for in-app purchases?
Liu, Yulong
;
Chung, Henry F. L.
;
Zhang, Zuopeng
;
Wu, Mian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2965-2982
Persistent link: https://www.econbiz.de/10014486562
Saved in:
3
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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