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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
319
Brand management
211
Markenführung
211
Brand image
156
Markenimage
156
Marketing management
151
Marketingmanagement
151
Beziehungsmarketing
149
Relationship marketing
149
Advertising effects
82
Werbewirkung
82
Brand
78
Markenartikel
78
Internet marketing
64
Online-Marketing
64
Advertising
63
Social Web
62
Social web
62
Corporate Social Responsibility
61
Corporate social responsibility
61
Werbung
61
Customer satisfaction
60
Kundenzufriedenheit
60
Dienstleistungsqualität
45
Service quality
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Lieferkette
38
Supply chain
38
China
34
Confidence
32
Vertrauen
32
Public relations
31
Öffentlichkeitsarbeit
31
Lieferantenmanagement
27
Supplier relationship management
27
Viral marketing
24
Virales Marketing
24
Corporate reputation
23
Firmenimage
23
Communication
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2
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319
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Liu, Matthew Tingchi
4
Zúñiga, Miguel Ángel
4
Anisimova, Tatiana
3
Chen, Jiawen
3
Liao, Junyun
3
Pornpitakpan, Chanthika
3
Tjiptono, Fandy
3
Torres, Ivonne M.
3
Ahn, Jiseon
2
Al Shurideh, Muhammad
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Bailey, Ainsworth Anthony
2
Bandyopadhyay, Argho
2
Block, Martin P.
2
Boateng, Henry
2
Bruwer, Johan
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Dahlén, Micael
2
Dong, Xuebing
2
Fazli-Salehi, Reza
2
Gao, Lingling
2
Ha-Brookshire, Jung E.
2
Hong, Zhao
2
Hu, Yanghong
2
Jebarajakirthy, Charles
2
Joireman, Jeff
2
Kaynak, Erdener
2
Khan Md. Raziuddin Taufique
2
Kim, Dong Hoo
2
Kim, Soojin
2
Ko, Eunju
2
Laroche, Michel
2
Le, Angelina Nhat Hanh
2
Madadi, Rozbeh
2
Mou, Yupeng
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
Journal of business research : JBR
857
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
299
Psychology & marketing
197
The journal of services marketing
159
Journal of business ethics : JOBE
154
Journal of the Academy of Marketing Science
152
European journal of marketing : EJM
149
Journal of travel and tourism marketing
143
Marketing intelligence & planning
138
Journal of marketing
135
International journal of consumer studies
131
SpringerLink / Bücher
127
Journal of strategic marketing
125
Journal of hospitality marketing & management
123
Journal of retailing
123
Cogent business & management
121
International journal of contemporary hospitality management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Journal of marketing management : MM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of retail & distribution management
103
The international review of retail, distribution and consumer research
103
Tourism management : research, policies, practice
99
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
94
The service industries journal
93
Journal of international consumer marketing
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
90
Journal of promotion management : innovations in planning and applied research
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of global marketing
79
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ECONIS (ZBW)
319
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319
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
3
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
4
A stimulus-organism-response perspective to examine green hotel patronage intention
Tan, Ling Ling
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1552-1568
Persistent link: https://www.econbiz.de/10014286083
Saved in:
5
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
6
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
7
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
8
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
9
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
10
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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