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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
~subject:"International market entry"
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Brand image
International market entry
Consumer behaviour
19
Fashion
19
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Brand management
9
Markenführung
9
Bekleidungsindustrie
8
Clothing industry
8
Markenimage
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Textile distribution
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Luxury goods
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Luxusgüter
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Online retailing
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Online-Handel
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Clothing
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Einzelhandel
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Fashion marketing
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Retail trade
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Beziehungsmarketing
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Brand
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Consumer decision-making
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Indonesien
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country of origin
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Affordable fashion industry
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Barnes, Liz
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Brodowsky, Glen H.
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Ho, Foo Nin
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Kim, Sang Jin
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Ko, Eunju
1
Lee, Seonsu
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Park, Hyun Hee
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Rashid, Arooj
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Asia Pacific journal of marketing and logistics
Journal of promotion management : JPM
Journal of business research : JBR
25
Journal of fashion marketing and management
24
International business review : the official journal of the European International Business Academy
22
Journal of retailing and consumer services
12
Journal of global fashion marketing : JGfM
10
International journal of business and globalisation : IJBG
9
International marketing review
8
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
European journal of international management : EJIM
7
Journal of international management
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
The journal of brand management : an international journal
6
Baltic journal of management
5
Cogent business & management
5
International journal of emerging markets
4
International journal of retail & distribution management
4
Journal of East-West business
4
Psychology & marketing
4
The journal of product & brand management
4
Emerging markets, finance and trade : EMFT
3
European journal of marketing : EJM
3
International journal of globalisation and small business : IJGSB
3
Journal of East European management studies : JEEMS
3
Journal of Islamic marketing
3
Journal of international marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Argumenta oeconomica
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Asian business & management
2
Australasian marketing journal
2
Business research quarterly : BRQ
2
Cogent economics & finance
2
Country of origin effect : looking back and moving forward
2
Economic modelling
2
European research on management and business economics
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
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ECONIS (ZBW)
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
5
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
6
Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
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