//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of strategic marketing"
~subject:"Corporate social responsibility"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbild"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate social responsibility
Kundenzufriedenheit
Brand image
166
Markenimage
166
Consumer behaviour
133
Konsumentenverhalten
133
Brand management
117
Markenführung
117
Brand
64
Markenartikel
64
Beziehungsmarketing
45
Relationship marketing
45
Designation of origin
25
Herkunftsbezeichnung
25
Customer satisfaction
15
Social Web
15
Social web
15
Advertising effects
13
Rules of origin
13
Ursprungsregeln
13
Werbewirkung
13
Brand loyalty
12
China
12
Internet marketing
12
Markentreue
12
Online-Marketing
12
Confidence
9
Corporate Social Responsibility
9
International marketing
9
Internationales Marketing
9
Marketing management
9
Marketingmanagement
9
Vertrauen
9
Brand attitude
8
Holiday behaviour
8
Personality psychology
8
Persönlichkeitspsychologie
8
Urlaubsverhalten
8
Viral marketing
8
Virales Marketing
8
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Akoglu, Halil Erdem
1
Allameh, Sayyed Mohsen
1
Amawate, Vibhas
1
Apostolos, Giovanis
1
Asadi, Hassan
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Butcher, Ken
1
Chen, Junsong
1
Chomvilailuk, Rojanasak
1
Crespo, Cátia Fernandes
1
Dai, Wenbin
1
Deb, Madhurima
1
Dwivedi, Abhishek
1
Ekinci, Yuksel
1
Hasudungan, Albert
1
Horbel, Chris
1
Huang, Yung-Chuan
1
Inacio, Nicole
1
Jaberi, Akbar
1
Japutra, Arnold
1
Johnson, Lester W.
1
Kim, Sungkyung
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Kumar Datta, Saroj
1
Leckie, Civilai
1
Lohan, Amanish
1
Luu Trong Tuan
1
Malhotra, Gunjan
1
Manoli, Argyro Elisavet
1
Massi, Marta
1
Melewar, T. C.
1
Nath Sanyal, Shamindra
1
Okumuş, Abdullah
1
Piancatelli, Chiara
1
Pool, Javad Khazaei
1
Popp, Bastian
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of strategic marketing
Journal of business research : JBR
41
The journal of brand management : an international journal
36
Journal of retailing and consumer services
30
The journal of product & brand management
28
International journal of hospitality management
22
Journal of travel and tourism marketing
22
Journal of business ethics : JOBE
17
Journal of hospitality marketing & management
13
Psychology & marketing
12
Cogent business & management
11
International journal of contemporary hospitality management
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Tourism management : research, policies, practice
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing communications
8
Global business review
7
The journal of services marketing
7
European journal of marketing : EJM
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of destination marketing & management
6
Journal of vacation marketing
6
Nepalese journal of economics : a publication of Uniglobe College
6
Pakistan journal of commerce and social sciences
6
Services marketing quarterly
6
The service industries journal
6
European research studies
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
Journal of Islamic marketing
5
Journal of fashion marketing and management
5
Journal of food products marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business strategy and the environment
4
Corporate social responsibility and environmental management
4
Economic research
4
EuroMed journal of business
4
International review on public and non-profit marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
2
Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert
;
Saragih, Harriman Samuel
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
Saved in:
3
Delicious promoter of the restaurant business : measuring impact of supply chain, brand personality and CSR on brand equity development
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2521-2537
Persistent link: https://www.econbiz.de/10014430264
Saved in:
4
The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention
Zhou, Qiuxiang
;
Pu, Yongjian
;
Su, Chun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1313-1329
Persistent link: https://www.econbiz.de/10014285999
Saved in:
5
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
10
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->