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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
683
Brand management
174
Markenführung
174
Brand image
167
Markenimage
167
Beziehungsmarketing
159
Relationship marketing
159
Customer satisfaction
118
Kundenzufriedenheit
118
Advertising effects
94
Werbewirkung
94
Brand
88
Markenartikel
88
China
86
Service quality
85
Dienstleistungsqualität
84
Marketing management
83
Marketingmanagement
83
Internet marketing
65
Online-Marketing
65
Online retailing
62
Online-Handel
62
Social Web
62
Social web
62
USA
61
United States
61
Advertising
59
Theorie
58
Theory
58
Emotion
56
Werbung
56
Market research
49
Marktforschung
49
Viral marketing
48
Virales Marketing
48
E-commerce
47
Confidence
46
Electronic Commerce
46
Vertrauen
45
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Undetermined
419
Free
19
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Article
681
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2
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Article in journal
680
Aufsatz in Zeitschrift
680
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
3
Sammelwerk
3
Conference proceedings
1
Konferenzschrift
1
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English
683
Author
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Liu, Matthew Tingchi
7
Bruwer, Johan
6
Chu, Rongwei
5
Septianto, Felix
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Kim, Jungkeun
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Barone, Michael J.
3
Batra, Rajeev
3
Blanchard, Simon J.
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Drolet, Aimee
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Schmitt, Bernd
3
Tam, Leona
3
Tjiptono, Fandy
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Abdul, Waheed Kareem
2
Ahuvia, Aaron
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
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Published in...
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Asia Pacific journal of marketing and logistics
Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
282
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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Source
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ECONIS (ZBW)
683
Showing
1
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10
of
683
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1
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
4
Consumers' response to CSR statement type in social crowding
Liu, Xiaoping
;
Wang, Shiyu
;
Liang, Yingqian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10014486761
Saved in:
5
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
6
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
7
The effect of self-construal on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
8
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
9
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
10
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
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