//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbild"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenzufriedenheit
Brand image
577
Markenimage
577
Brand management
409
Markenführung
409
Consumer behaviour
401
Konsumentenverhalten
401
Brand
245
Markenartikel
244
Beziehungsmarketing
117
Relationship marketing
117
Social Web
55
Social web
55
Advertising effects
49
Werbewirkung
49
Luxury goods
42
Luxusgüter
42
Brand loyalty
37
Customer satisfaction
36
Emotion
35
Personality psychology
35
Persönlichkeitspsychologie
35
Internet marketing
33
Online-Marketing
33
Designation of origin
32
Herkunftsbezeichnung
32
Markentreue
32
Brand equity
25
China
25
Corporate Social Responsibility
25
Corporate social responsibility
25
USA
23
United States
23
Viral marketing
23
Virales Marketing
23
International marketing
22
Internationales Marketing
22
Brand extension
21
Markentransfer
21
Corporate reputation
20
more ...
less ...
Online availability
All
Undetermined
25
Free
2
Type of publication
All
Article
36
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Language
All
English
36
Author
All
Johnson, Lester W.
2
Leckie, Civilai
2
Ahmadi, Hormoz
1
Akoglu, Halil Erdem
1
Allameh, Sayyed Mohsen
1
Alwi, Sharifah Faridah Syed
1
Asadi, Hassan
1
Asante, Isaac Owusu
1
Augusto, Mário Gomes
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Baylghomog, Steven W.
1
Casidy, Riza
1
Doh, Sun-Jae
1
Dwivedi, Abhishek
1
Díaz García, Estrella
1
Fatma, Mobin
1
Fazal-e-Hasan, Syed
1
Frasquet Deltoro, Marta
1
Gil Saura, Irene
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Guo, Yue
1
Haggerty, Nicole
1
Honora, Andreawan
1
Hu, Jing
1
Jaberi, Akbar
1
Jiang, Yushi
1
Kambara, Kenneth M.
1
Kelly, Louise
1
Khan, Imran
1
Kim, Eun-Ho
1
Kocyigit, Orhan
1
Kumar Datta, Saroj
1
Kumar, N. Senthil
1
Le-Nguyen, Khuong
1
Lee, Heekyung
1
Li, Xiaotong
1
Lings, Ian N.
1
Magnoni, Fanny
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Psychology & marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
27
Journal of business research : JBR
26
Journal of travel and tourism marketing
18
International journal of hospitality management
17
Journal of hospitality marketing & management
12
The journal of product & brand management
12
International journal of contemporary hospitality management
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Cogent business & management
8
Tourism management : research, policies, practice
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of strategic marketing
7
Journal of destination marketing & management
6
Journal of vacation marketing
6
Services marketing quarterly
6
The journal of services marketing
6
Global business review
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
The service industries journal
5
European journal of marketing : EJM
4
Inventi impact: retailing & consumer services
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of the Academy of Marketing Science
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
EuroMed journal of business
3
European research studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail and distribution management
3
Journal of air transport management
3
Journal of business ethics : JOBE
3
Journal of food products marketing
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
3
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
4
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
5
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
6
The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention
Zhou, Qiuxiang
;
Pu, Yongjian
;
Su, Chun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1313-1329
Persistent link: https://www.econbiz.de/10014285999
Saved in:
7
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
8
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
9
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
10
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->