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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Psychology & marketing"
~person:"Barnes, Stuart J."
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
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Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
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