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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriften zum Wettbewerbsrecht"
~subject:"China"
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Asia Pacific journal of marketing and logistics
Schriften zum Wettbewerbsrecht
Max Planck series on Asian intellectual property law
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Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
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