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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Brand attitude"
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Brand attitude
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Abdolvand, Mohammad Ali
1
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1
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Dinh Toan Nguyen
1
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Viet Vinh Vu
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
19
The journal of product & brand management
12
Marketing intelligence & planning
4
International journal of hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
Journal of air transport management
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Management research review
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The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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AMS review : official publication of the Academy of Marketing Science
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Arts marketing : an international journal ; AM
1
Asia marketing journal
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Australian journal of management
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Ethics, social responsibility and sustainability in marketing
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European research on management and business economics
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International journal of public sector management
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International journal of retail & distribution management
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International journal of retail and distribution management
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International marketing review
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
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Journal of communication management
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic interaction and coordination
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ECONIS (ZBW)
8
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date (oldest first)
1
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
2
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
3
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
4
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
5
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
6
A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
Saved in:
7
Symbolic consumption and Generation Y consumers : evidence from Thailand
Tangsupwattana, Wanrudee
;
Liu, Xiaobing
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 917-932
Persistent link: https://www.econbiz.de/10011796564
Saved in:
8
Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
Saved in:
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