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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of product & brand management"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Beziehungsmarketing"
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Online-Marketing
Beziehungsmarketing
218
Relationship marketing
218
Consumer behaviour
165
Konsumentenverhalten
165
Brand management
126
Markenführung
126
Brand image
107
Markenimage
107
Brand
82
Markenartikel
82
Customer satisfaction
55
Kundenzufriedenheit
55
Brand loyalty
45
Social Web
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Social web
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Markentreue
37
Internet marketing
35
Dienstleistungsqualität
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Service quality
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Confidence
23
Vertrauen
23
Emotion
21
Social media
19
Customer integration
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Kundenintegration
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Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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Viral marketing
16
Virales Marketing
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Customer value
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Kundenwert
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E-commerce
12
Electronic Commerce
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Brand equity
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Brand love
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Brand trust
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Aufsatz in Zeitschrift
Article in journal
35
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English
35
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Dwivedi, Yogesh Kumar
2
Guzman, Francisco
2
Kennedy, Eric
2
Ooi, Keng-Boon
2
Tan, Garry Wei-Han
2
Al-Hawari, Mohd Ahmad
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Amelia, Maria Veronica
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Bayram, Pelin
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Cai, Jian
1
Cao, Joanne T.
1
Cham Tat Huei
1
Chang, Chia-Wen
1
Chao, Chih-Wei
1
Chinelato, Flavia Braga
1
Cooper, Tony
1
Dessart, Laurence
1
Dobele, Angela R.
1
Dwivedi, Abhishek
1
Elrehail, Hamzah
1
Esmark Jones, Carol L.
1
Eugene Cheng-xi Aw
1
Faßnacht, Martin
1
Ferraris, Alberto
1
Gorman, Sarah
1
Guo, Gongxing
1
Guttena, Revanth Kumar
1
Hao, Ruohong
1
Hong, Zhao
1
Hsu, Chiu-Ping
1
Hu, Meng
1
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Asia Pacific journal of marketing and logistics
The journal of product & brand management
Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
International journal of electronic customer relationship management : IJECRM
6
Journal of fashion marketing and management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
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ECONIS (ZBW)
35
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
5
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
6
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
7
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
8
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
9
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
10
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
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