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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~language:"spa"
~person:"Dwivedi, Yogesh Kumar"
~person:"Nayga, Rodolfo M."
~person:"Wu, Luorong"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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