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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~person:"Chokkannan, Pradeepkumar"
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Consumer behaviour
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Digital coupons
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Einzelhandel
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Fashion
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Fashion retailing
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Innovation adoption
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Innovationsakzeptanz
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Online retailing
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Chokkannan, Pradeepkumar
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The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
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