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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~subject:"Brand experience"
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Brand experience
Brand management
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Taiwan
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Hu, Clark
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Cham Tat Huei
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Eugene Cheng-xi Aw
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
13
Journal of business research : JBR
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
International journal of hospitality management
4
European journal of marketing : EJM
2
Global business review
2
International journal of contemporary hospitality management
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International marketing review
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International review on public and non-profit marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing
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The international journal of bank marketing : IJBM
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Business analyst : a refereed journal of Shri Ram College of Commerce
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European journal of marketing
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Global business and finance review
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International journal of event and festival management
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International journal of public sector management
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International journal of retail & distribution management
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Istanbul business research
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Italian journal of marketing : ITJM
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Journal of air transport management
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Journal of customer behaviour
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Journal of economic development
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Journal of financial services marketing : JFSM
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of international commerce, economics and policy
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Journal of marketing analytics : JMA
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Journal of vacation marketing
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Management decision : MD
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Marketing intelligence & planning
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Pakistan journal of commerce and social sciences
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Review of managerial science : RMS
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
3
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
4
The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process
Liu, Kuo-Ning
;
Hu, Clark
- In:
Asia Pacific journal of marketing and logistics
34
(
2021
)
7
,
pp. 1368-1391
Persistent link: https://www.econbiz.de/10013391083
Saved in:
5
The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process
Liu, Kuo-Ning
;
Hu, Clark
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1368-1391
Persistent link: https://www.econbiz.de/10013391117
Saved in:
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