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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~subject:"Viral marketing"
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Viral marketing
Brand management
104
Markenführung
104
Consumer behaviour
84
Konsumentenverhalten
84
Brand image
70
Markenimage
70
Brand
43
Markenartikel
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Beziehungsmarketing
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Internet marketing
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China
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Virales Marketing
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Abbas, Jawad
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Casidy, Riza
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Chung, Cindy
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Dai, Wenbin
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Dwivedi, Abhishek
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Hwang, Jinsoo
1
Johnson, Lester W.
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Kim, Heather Markham
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Leckie, Civilai
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Lee, JungHoon
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Li, Zhongxiang
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Lim, Boon Chong
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
20
The journal of product & brand management
19
Journal of retailing and consumer services
14
International journal of internet marketing and advertising : IJIMA
12
The journal of brand management : an international journal
10
Journal of promotion management : innovations in planning and applied research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Journal of marketing
7
Journal of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
International journal of advertising : the review of marketing communications
4
Psychology & marketing
4
Cogent business & management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of technology marketing : IJTMkt
3
Journal of Islamic marketing
3
Journal of internet commerce
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
Corporate reputation review
2
Economics working paper
2
European journal of marketing
2
European journal of marketing : EJM
2
Global business and finance review
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International journal of business innovation and research : IJBIR
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International journal of consumer studies
2
International journal of economics and business research : IJEBR
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
Journal for global business advancement : JGBA
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Journal of consumer marketing
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ECONIS (ZBW)
6
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1
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
2
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
3
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
Word-of-mouth : the use of source expertise in the evaluation of familiar and unfamiliar brands
Lim, Boon Chong
;
Chung, Cindy
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10010247526
Saved in:
6
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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