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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Bandyopadhyay, Argho"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
2
Consumer behaviour
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Markenführung
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1
Advertising effects
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Beziehungsmarketing
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Brand image
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Marketingmanagement
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Bandyopadhyay, Argho
Liu, Matthew Tingchi
4
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
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Psychology & marketing
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"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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