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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Bruwer, Johan"
~person:"Rudolph, Thomas"
~person:"Thøgersen, John"
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Consumer behaviour
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Market segmentation
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Bruwer, Johan
Rudolph, Thomas
Thøgersen, John
Liu, Matthew Tingchi
6
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Asia Pacific journal of marketing and logistics
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
10
Journal of retailing and consumer services
7
CeSaM working paper
6
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
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International journal of wine business research : IJWBR
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Journal of retailing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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European journal of marketing : EJM
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of consumer studies
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International journal of hospitality management
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of international consumer marketing
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Ethics and morality in consumption : interdisciplinary perspectives
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Food policy : economics planning and politics of food and agriculture
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of event and festival management
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International marketing review
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JRC technical report
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1
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
2
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan
;
McCutcheon, Emily
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011739459
Saved in:
3
U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen
;
Hyde, Jeffrey
;
Bruwer, Johan
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
Saved in:
4
Perceived risk, risk-reduction strategies (RRS) and consumption occasions : roles in the wine consumer's purchase decision
Bruwer, Johan
;
Fong, Miranda
;
Saliba, Anthony
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009776159
Saved in:
5
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
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