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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Cheng, Julian Ming Sung"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
2
Brand management
2
Consumer behaviour
2
Markenführung
2
Markenimage
2
Brand
1
Brand attitude
1
Brand extension
1
Brand preference
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Cheng, Julian Ming Sung
Liu, Matthew Tingchi
4
Anisimova, Tatiana
3
Chen, Jiawen
3
Liao, Junyun
3
Pornpitakpan, Chanthika
3
Tjiptono, Fandy
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Ahn, Jiseon
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Amenuvor, Fortune Edem
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Arli, Denni
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Bai, Xuesong
2
Bandyopadhyay, Argho
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Boateng, Henry
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Kaynak, Erdener
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Mou, Yupeng
2
Okumuş, Abdullah
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Safeer, Asif Ali
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Sarkar, Abhigyan
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Sarkar, Juhi Gahlot
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Septianto, Felix
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Thaichon, Park
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1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
Thunderbird international business review
1
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ECONIS (ZBW)
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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
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2
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
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