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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Cheng, Kwang-Hwee"
~subject:"Markenführung"
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Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
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