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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Jain, Megha"
~person:"Kim Nhan Vo"
~person:"Le, Angelina Nhat Hanh"
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Jain, Megha
Kim Nhan Vo
Le, Angelina Nhat Hanh
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Asia Pacific journal of marketing and logistics
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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
Saved in:
2
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
Saved in:
3
Brand extension: using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-619
Persistent link: https://www.econbiz.de/10010013843
Saved in:
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