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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Jain, Megha"
~person:"Kim Nhan Vo"
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Asia Pacific journal of marketing and logistics
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Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
Saved in:
2
Brand extension: using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-619
Persistent link: https://www.econbiz.de/10010013843
Saved in:
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