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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Advertising effects"
~subject:"Social web"
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Search: subject:"branding"
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Advertising effects
Social web
Brand management
104
Markenführung
104
Consumer behaviour
86
Konsumentenverhalten
86
Brand image
70
Markenimage
70
Brand
43
Markenartikel
43
Beziehungsmarketing
28
Relationship marketing
28
Social Web
12
Brand loyalty
10
Markentreue
10
Customer satisfaction
9
Designation of origin
9
Herkunftsbezeichnung
9
Internet marketing
9
Kundenzufriedenheit
9
Online-Marketing
9
Werbewirkung
9
Brand attitude
8
China
8
Luxury goods
8
Luxusgüter
8
Brand trust
7
Fashion
7
Marketing management
7
Marketingmanagement
7
Mode
7
Advertising
6
Confidence
6
Taiwan
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Werbung
6
Brand equity
5
Einzelhandel
5
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English
21
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Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Bandyopadhyay, Argho
1
Bayram, Pelin
1
Cham Tat Huei
1
Chan-Olmsted, Sylvia M.
1
Chang, En Chi
1
Chang, Man Kit
1
Chen, Jiawen
1
Chen, Longshan
1
Cheung, Man Lai
1
Choi, Beomjoon
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Fazli-Salehi, Reza
1
Ge, Jiaoju
1
Hanzaei, Kambiz Heidarzadeh
1
Hao, Junying
1
Hao, Ruohong
1
Hong, You Jeong
1
Hu, Meng
1
Hu, Yanghong
1
Huang, Yung-Chuan
1
Ismail, Ahmed Rageh
1
Jiang, Huanshu
1
Jiang, Ying
1
Johnson, Lester W.
1
Kian Yeik Koay
1
Leckie, Civilai
1
Lee, Jungwon
1
Lee, Kyogu
1
Leung, Wilson Ka-shing
1
Liang, Xiaobei
1
Liao, Junyun
1
Luo, Gongli
1
Ma, He
1
Madadi, Rozbeh
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
148
The journal of product & brand management
86
The journal of brand management : an international journal
79
Journal of retailing and consumer services
66
Journal of marketing communications
56
International journal of advertising : the review of marketing communications
55
International journal of internet marketing and advertising : IJIMA
55
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Psychology & marketing
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
SpringerLink / Bücher
36
Journal of promotion management : JPM
34
Marketing intelligence & planning
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of advertising research
26
Business horizons
24
Journal of marketing management : MM
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of marketing
19
Journal of internet commerce
18
Journal of strategic marketing
18
Tourism management : research, policies, practice
18
Journal of the Academy of Marketing Science
17
European journal of marketing : EJM
16
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Springer eBook Collection
16
Cogent business & management
15
International journal of electronic marketing and retailing : IJEMR
15
European journal of marketing
14
International journal of hospitality management
14
Journal of fashion marketing and management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Innovatives Markenmanagement
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Journal of international consumer marketing
13
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ECONIS (ZBW)
21
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1
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
8
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
9
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
10
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
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