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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Elektronische Publikation"
~subject:"Lieferkette"
~subject:"Online-Publikation"
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Developing a decision model for brand naming using Delphi method and analytic hierarchy process
Hsu, Pi-fang
;
Lin, Fang-lei
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10009752334
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