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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Confidence"
~subject:"Soziales Netzwerk"
~type_genre:"Article in journal"
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Viral marketing
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Virales Marketing
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Brand image
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Word-of-mouth
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Anisimova, Tatiana
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Chinelato, Flavia Braga
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Dai, Wenbin
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Dwivedi, Abhishek
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Oliveira, Alessandro Silva de
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Reich, Allen Z.
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
19
Journal of retailing and consumer services
13
Tourism management : research, policies, practice
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
7
Journal of internet commerce
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Journal of travel and tourism marketing
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International journal of electronic marketing and retailing : IJEMR
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Cogent business & management
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Corporate communications : an international journal
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European journal of marketing : EJM
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Information systems research : ISR
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International journal of business information systems : IJBIS
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International journal of contemporary hospitality management
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The journal of product & brand management
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Electronic commerce research and applications
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Information technology and management
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
4
Journal of service research : JSR
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Pakistan journal of commerce and social sciences
4
Technological forecasting & social change : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services technology and management
3
International journal of technology marketing : IJTMkt
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of hospitality marketing & management
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Journal of international trade & commerce
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Journal of management information systems : JMIS
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Journal of marketing research
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Journal of marketing research : JMR
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
3
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
6
The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
Wu, Paul C. S.
;
Wang, Yun-chen
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 448-472
Persistent link: https://www.econbiz.de/10009382077
Saved in:
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