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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Customer satisfaction"
~subject:"Germany"
~subject:"Internet"
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Customer satisfaction
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Viral marketing
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Virales Marketing
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Consumer behaviour
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Brand image
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Word-of-mouth
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Chinelato, Flavia Braga
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Dwivedi, Abhishek
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Hussin, Nazimah
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Leckie, Civilai
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Mahadi, Batiah
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Souki, Gustavo Quiroga
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
42
Journal of business research : JBR
26
International journal of hospitality management
25
Tourism management : research, policies, practice
19
Journal of hospitality marketing & management
18
Journal of travel and tourism marketing
16
International journal of contemporary hospitality management
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Psychology & marketing
11
Cogent business & management
10
The journal of services marketing
10
European journal of marketing : EJM
8
Information systems research : ISR
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Marketing letters : a journal of research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of management information systems : JMIS
7
Journal of strategic marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of internet marketing and advertising : IJIMA
6
Journal of service management
6
Journal of service research : JSR
6
Service business
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
International journal of retail and distribution management
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of marketing
5
Journal of marketing communications
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Services marketing quarterly
5
Electronic commerce research
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of leisure and tourism marketing : IJLTM
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1
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
Influence of social capital on customer's relationship satisfaction in the Pakistani banking industry
Muhammad, Lakhi
;
Mahadi, Batiah
;
Hussin, Nazimah
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10011796573
Saved in:
4
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
5
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
6
The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
Wu, Paul C. S.
;
Wang, Yun-chen
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 448-472
Persistent link: https://www.econbiz.de/10009382077
Saved in:
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