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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Emotion"
~subject:"Kundenzufriedenheit"
~subject:"Werbung"
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Search: subject_exact:"Referral marketing"
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Emotion
Kundenzufriedenheit
Werbung
Viral marketing
24
Virales Marketing
24
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Brand management
6
Customer satisfaction
6
Markenführung
6
Relationship marketing
6
Confidence
5
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Vertrauen
5
Word-of-mouth
5
Advertising
3
Social media
3
Word of mouth
3
Advertising effects
2
Brand
2
Brand trust
2
China
2
Communication
2
Consumer attitudes
2
Consumer satisfaction
2
Corporate reputation
2
Credibility
2
Dienstleistungsqualität
2
Firmenimage
2
Gastronomie
2
Glaubwürdigkeit
2
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Abbas, Jawad
1
Casidy, Riza
1
Cheng, Calvin
1
Chinelato, Flavia Braga
1
Dwivedi, Abhishek
1
Hussin, Nazimah
1
Hwang, Jinsoo
1
Johnson, Lester W.
1
Khuong Ngoc Mai
1
Kim, Heather Markham
1
Leckie, Civilai
1
Lee, Joseph Lok-Man
1
Lee, JungHoon
1
Liu, Vanessa
1
Mahadi, Batiah
1
Muhammad, Lakhi
1
Oliveira, Alessandro Silva de
1
Saleem, Muhammad Abid
1
Souki, Gustavo Quiroga
1
Tam Duc Dinh
1
Ul Haq, Muhammad Zia
1
Wang, Yun-chen
1
Wu, Paul C. S.
1
Yaseen, Asif
1
Zahra, Sadaf
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
50
Journal of business research : JBR
32
International journal of hospitality management
30
Tourism management : research, policies, practice
20
Journal of hospitality marketing & management
19
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
Psychology & marketing
15
Cogent business & management
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
The journal of services marketing
11
International journal of advertising : the review of marketing communications
10
International journal of internet marketing and advertising : IJIMA
10
Journal of promotion management : innovations in planning and applied research
10
The journal of product & brand management
10
European journal of marketing : EJM
9
Journal of electronic commerce research : JECR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing
7
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Service business
7
The service industries journal
7
Electronic commerce research
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of advertising research
6
Journal of service management
6
Journal of strategic marketing
6
The TQM journal : the international review of organizational improvement
6
International journal of leisure and tourism marketing : IJLTM
5
International journal of technology marketing : IJTMkt
5
Journal of global marketing
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of retailing
5
Services marketing quarterly
5
The international review of retail, distribution and consumer research
5
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ECONIS (ZBW)
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1
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
2
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
3
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
Influence of social capital on customer's relationship satisfaction in the Pakistani banking industry
Muhammad, Lakhi
;
Mahadi, Batiah
;
Hussin, Nazimah
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10011796573
Saved in:
6
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
7
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Khuong Ngoc Mai
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
8
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
9
The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
Wu, Paul C. S.
;
Wang, Yun-chen
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 448-472
Persistent link: https://www.econbiz.de/10009382077
Saved in:
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