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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Internationales Marketing"
~subject:"Success factor"
~subject:"Werbung"
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Internationales Marketing
Success factor
Werbung
Brand management
105
Markenführung
105
Consumer behaviour
84
Konsumentenverhalten
84
Brand image
71
Markenimage
71
Brand
44
Markenartikel
44
Beziehungsmarketing
27
Relationship marketing
27
Social Web
12
Social web
12
Brand loyalty
10
Markentreue
10
Advertising effects
9
China
9
Internet marketing
9
Online-Marketing
9
Werbewirkung
9
Brand attitude
8
Customer satisfaction
8
Designation of origin
8
Herkunftsbezeichnung
8
Kundenzufriedenheit
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Luxury goods
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Luxusgüter
8
Brand trust
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Fashion
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Marketing management
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Marketingmanagement
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Taiwan
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Advertising
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Virales Marketing
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Abrar, Muhammad
1
Bandyopadhyay, Argho
1
Casidy, Riza
1
Chang, En Chi
1
Chen, Yun
1
Choi, Beomjoon
1
Han, C. M.
1
Hanzaei, Kambiz Heidarzadeh
1
Hatton-Jones, Siobhan
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Hong, You Jeong
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Kumar, Nilesh
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Lee, Kyogu
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Mansourian, Yazdan
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Nallaperuma, Kaushalya
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Nashtaee, Mitra Shabani
1
Pornpitakpan, Chanthika
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Razzaq, Amar
1
Safeer, Asif Ali
1
Septianto, Felix
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Yuan, Yizhou
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
53
The journal of brand management : an international journal
37
SpringerLink / Bücher
34
International journal of advertising : the review of marketing communications
28
Journal of international marketing
27
International marketing review
26
Journal of marketing communications
24
The journal of product & brand management
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of advertising research
18
Journal of international consumer marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of retailing and consumer services
13
Journal of global marketing
12
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
12
Journal of advertising
11
Springer eBook Collection
11
European journal of marketing : EJM
10
International journal of business and globalisation : IJBG
10
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
Marketing intelligence & planning
9
Journal of euromarketing
8
Journal of historical research in marketing
8
Journal of strategic marketing
8
Marketing : ZFP ; journal of research and management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Research
8
The journal of consumer marketing
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Innovatives Markenmanagement
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Business history
6
Gabler Edition Wissenschaft
6
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of global fashion marketing : JGfM
6
Journal of the Academy of Marketing Science
6
Marketing letters : a journal of research in marketing
6
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ECONIS (ZBW)
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1
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
4
How to develop brand attachment in various product categories?
Nashtaee, Mitra Shabani
;
Hanzaei, Kambiz Heidarzadeh
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10011796590
Saved in:
5
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
6
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
7
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
8
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
9
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
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