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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Konsumentenverhalten"
~subject:"Theory"
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Konsumentenverhalten
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Advertising
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Advertising effects
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Consumer behaviour
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Credibility
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Guerrilla advertising
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
5
Faculty & research / Insead : working paper series
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International advertising and communication : current insights and empirical findings
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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