//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Marketing management"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
USA
Brand management
105
Markenführung
105
Consumer behaviour
84
Konsumentenverhalten
84
Brand image
71
Markenimage
71
Brand
44
Markenartikel
44
Beziehungsmarketing
29
Relationship marketing
29
Social Web
12
Social web
12
Customer satisfaction
11
Kundenzufriedenheit
11
Brand loyalty
10
China
10
Markentreue
10
Advertising effects
9
Internet marketing
9
Online-Marketing
9
Werbewirkung
9
Brand attitude
8
Confidence
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketingmanagement
8
Vertrauen
8
Brand trust
7
Fashion
7
Mode
7
Taiwan
7
Advertising
6
B-to-B-Marketing
6
Business-to-business marketing
6
Viral marketing
6
Virales Marketing
6
Werbung
6
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Aljuhmani, Hasan Yousef
1
Bandyopadhyay, Argho
1
Bayram, Pelin
1
Buchanan-Oliver, Margo
1
Casidy, Riza
1
Chan-Olmsted, Sylvia M.
1
Chang, En Chi
1
Cheng, Kwang-Hwee
1
Elrehail, Hamzah
1
Guo, Chiquan
1
Nallaperuma, Kaushalya
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Samarah, Tariq
1
Seo, Yuri
1
Septianto, Felix
1
Wang, Rang
1
Wang, Yong Jian
1
Yoo, Boonghee
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Industrial marketing management : the international journal for industrial and high-tech firms
116
The journal of brand management : an international journal
69
Journal of business research : JBR
61
The journal of business & industrial marketing
58
The journal of product & brand management
53
Journal of business-to-business marketing
36
European journal of marketing : EJM
28
Journal of strategic marketing
27
Journal of retailing and consumer services
23
Journal of marketing communications
21
SpringerLink / Bücher
21
Journal of marketing management : MM
19
Journal of marketing
15
Journal of the Academy of Marketing Science
15
Gabler Edition Wissenschaft
13
Journal of advertising research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Marketing intelligence & planning
13
Springer eBook Collection
12
Business horizons
11
Harvard business review : HBR
11
Harvard-Business-Manager : das Wissen der Besten
11
International journal of hospitality management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing for higher education
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of promotion management : JPM
11
Journal of retailing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International marketing review
10
Journal of marketing theory and practice
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
Journal of marketing research : JMR
9
The IUP journal of brand management : IJBRM
9
The marketing review
9
Tourism management : research, policies, practice
9
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
4
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
6
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
Saved in:
7
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
8
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
9
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
10
Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10003821137
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->