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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Marketing management"
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Asia Pacific journal of marketing and logistics
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Strategic corporate communication in the digital age
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In-store marketing : a strategic perspective
Fam, Kim Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
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