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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Online-Handel"
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Online-Handel
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
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Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
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Online-Marketing
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Social Web
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Social web
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E-commerce
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Electronic Commerce
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Confidence
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Marketing management
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Marketingmanagement
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Vertrauen
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Innovation adoption
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Innovationsakzeptanz
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Viral marketing
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Virales Marketing
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Advertising
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Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
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Asakawa, Kiyoshi
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Copeland, Lauren Reiter
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Cui, Li
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Deng, Hepu
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Dio, Kevin
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Do, Boram
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Engizek, Nil
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Feng, Bo
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Ho Trong Nghia
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
335
Journal of business research : JBR
163
International journal of electronic marketing and retailing : IJEMR
84
Journal of internet commerce
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Electronic commerce research
73
Information systems research : ISR
56
International journal of retail & distribution management
55
International journal of internet marketing and advertising : IJIMA
51
Cogent business & management
49
The international review of retail, distribution and consumer research
49
Journal of electronic commerce research : JECR
46
Journal of retailing
46
International journal of retail and distribution management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
International journal of consumer studies
43
International journal of e-business research : an official publication of the Information Resources Management Association
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
Psychology & marketing
37
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of fashion marketing and management
30
Journal of management information systems : JMIS
30
Electronic commerce research and applications
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of international consumer marketing
25
Journal of the Academy of Marketing Science
24
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Tourism management : research, policies, practice
22
Information systems and e-business management : ISeB
20
Journal of marketing
20
International journal of contemporary hospitality management
19
Journal of consumer behaviour
19
The journal of services marketing
19
Journal of customer behaviour
18
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ECONIS (ZBW)
43
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1
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
2
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
3
Do you judge a book by its cover? : online book purchases between Japan and France
Park, Jin Yong
;
Kim, Changju
;
Park, Soohyun
;
Dio, Kevin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2345-2360
Persistent link: https://www.econbiz.de/10014430241
Saved in:
4
Understanding Chinese Gen Z and their online shopping intentions through TAM
Copeland, Lauren Reiter
;
Bhaduri, Gargi
;
Huang, Ouya
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2361-2376
Persistent link: https://www.econbiz.de/10014430242
Saved in:
5
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
6
Consumers' reverse exchange behavior and e-waste recycling to promote sustainable post-consumption behavior
Sabbir, Md. Mahiuddin
;
Khan Md. Raziuddin Taufique
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2484-2500
Persistent link: https://www.econbiz.de/10014430260
Saved in:
7
Product information the more the better? : a moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
Yang, Xianchuan
;
Ma, Yin
;
Han, Jiashi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2601-2620
Persistent link: https://www.econbiz.de/10014430270
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
Research on online shopping contextual cues : refining classification from text mining
Wang, Lin
;
Gao, Huaxia
;
Zhao, Yang
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2704-2726
Persistent link: https://www.econbiz.de/10014430281
Saved in:
10
Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
Saved in:
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