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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Perceived quality"
~subject:"Viral marketing"
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Asia Pacific journal of marketing and logistics
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Journal of hospitality marketing & management
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The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
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