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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Social Web"
~subject:"Telekommunikation"
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Social Web
Telekommunikation
Communication media
4
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3
Mediensektor
3
Consumer behaviour
2
Konsumentenverhalten
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China
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Cocreation efficiency
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Ma, Bowen
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Rod, Michel
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Asia Pacific journal of marketing and logistics
Communications
7
Technological forecasting & social change : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Journal of communication management : an international journal
5
Journal of media business studies
5
Advanced series in management
4
CESifo working papers
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Applied economics
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Discussion papers / CEPR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
Journal of sport management : the official journal of the North American Society of Sport Management
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Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Structural change in transportation and communications in the knowledge society
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
Advances in regulatory economics
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Aus Politik und Zeitgeschichte : APuZ
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Computational & mathematical organization theory
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Contemporary issues in business economics and finance
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Corporate communications : an international journal
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Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
2
Digital transformation in journalism and news media : media management, media convergence and globalization
2
ECONtribute discussion paper
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Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
JMM : the international journal on media management
2
Journal of economic behavior & organization : JEBO
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Journal of marketing communications
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NBER working paper series
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Reports and papers on mass communication
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Routledge advances in sociology
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Working papers / Centre for Competitive Advantage in the Global Economy
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ASA 2018 Annual Meeting Paper
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Advances in multimedia and interactive technologies (AMIT) book series
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Advances in public policy and administration (APPA) book series
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Annual review of economics
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1
Appearance and media popularity affecting experiential gift-giving
Chen, Tser-yieth
;
Wu, Hsueh Ling
;
Tai, Zhi-Cheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
Saved in:
2
Traditional media or social media? : corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China
Zhao, Li
;
Sun, Jianxin
;
Zhang, Ling
;
Ma, Bowen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 745-774
Persistent link: https://www.econbiz.de/10014285882
Saved in:
3
Interdependent relation between earned media and TV ratings
Bae, Giwoong
;
Kim, Hye-Jin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 132-158
Persistent link: https://www.econbiz.de/10012798108
Saved in:
4
The ties that bind? : online musicians and their fans
Daellenbach, Kate
;
Kusel, Rachael
;
Rod, Michel
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
Saved in:
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