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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Virales Marketing"
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Virales Marketing
Beziehungsmarketing
107
Relationship marketing
107
Consumer behaviour
68
Konsumentenverhalten
68
Customer satisfaction
39
Kundenzufriedenheit
39
Brand image
29
Markenimage
29
Brand management
27
Markenführung
27
Dienstleistungsqualität
22
Service quality
22
Confidence
17
Vertrauen
17
Brand
14
Markenartikel
14
Brand loyalty
13
Social Web
13
Social web
13
E-commerce
12
Electronic Commerce
12
Internet marketing
12
Markentreue
12
Online retailing
12
Online-Handel
12
Online-Marketing
12
China
8
Customer loyalty
8
Customer retention
7
Emotion
7
Marketing management
7
Marketingmanagement
7
Brand equity
6
Trust
6
Viral marketing
6
Australia
5
Australien
5
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Anisimova, Tatiana
1
Casidy, Riza
1
Chinelato, Flavia Braga
1
Dwivedi, Abhishek
1
Hussin, Nazimah
1
Johnson, Lester W.
1
Leckie, Civilai
1
Mahadi, Batiah
1
Muhammad, Lakhi
1
Oliveira, Alessandro Silva de
1
Saleem, Muhammad Abid
1
Souki, Gustavo Quiroga
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Weiss, Jan
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Yaseen, Asif
1
Zahra, Sadaf
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
45
Journal of business research : JBR
25
Journal of hospitality marketing & management
16
International journal of hospitality management
12
International journal of contemporary hospitality management
11
The journal of services marketing
11
Journal of service research : JSR
10
SpringerLink / Bücher
10
The journal of product & brand management
10
Cogent business & management
9
International journal of internet marketing and advertising : IJIMA
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of travel and tourism marketing
8
Psychology & marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
Journal of strategic marketing
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The journal of brand management : an international journal
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
The TQM journal : the international review of organizational improvement
4
The international review of retail, distribution and consumer research
4
The service industries journal
4
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
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ECONIS (ZBW)
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
3
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
Influence of social capital on customer's relationship satisfaction in the Pakistani banking industry
Muhammad, Lakhi
;
Mahadi, Batiah
;
Hussin, Nazimah
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10011796573
Saved in:
5
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
6
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
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