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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Werbewirkung"
~subject:"sponsorship"
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Werbewirkung
sponsorship
Sponsoring
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Sport event
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Advertising effects
2
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Phua, Yi Xian Philip
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Toh, Brendon
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Asia Pacific journal of marketing and logistics
Journal of sport management : the official journal of the North American Society of Sport Management
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of sports marketing & sponsorship
12
European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
11
International journal of advertising : the review of marketing communications
10
Journal of promotion management : innovations in planning and applied research
8
Psychology & marketing
8
European journal of marketing : EJM
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of marketing communications
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of internet marketing and advertising : IJIMA
4
International journal of sport finance
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
SpringerLink / Bücher
4
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
Journal of advertising research
3
Journal of nonprofit & public sector marketing
3
Sport management review
3
Springer eBook Collection
3
Applied Marketing Science / Angewandte Marketingforschung
2
Banque de France bulletin / Quarterly selection of articles
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DUV / Wirtschaftswissenschaft
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch der Marktforschung
2
Journal of current issues and research in advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
KulturKommerz
2
Marketing letters : a journal of research in marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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1
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
2
Emotions and sponsorship : a key to global effectiveness? ; a comparative study of Australia and France
Bal, Charles
;
Quester, Pascale
;
Plewa, Carolin
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003943900
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