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~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research"
~subject:"Customer value"
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Asia-Pacific journal of business administration
Journal of business research : JBR
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
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Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
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