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~isPartOf:"Asia-Pacific journal of business administration"
~person:"Bang Nguyen Viet"
~person:"Lobo, Antonio"
~person:"Weber, Roberto A."
~type:"article"
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Bang Nguyen Viet
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Asia-Pacific journal of business administration
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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Business strategy and the environment
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International journal of consumer studies
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Journal of consumer behaviour : an international research review
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The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
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