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~isPartOf:"Asia-Pacific journal of business administration"
~person:"Jain, Varsha"
~person:"Um, Nam-Hyun"
~person:"Volz, Ian Pascal"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
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Jain, Varsha
Um, Nam-Hyun
Volz, Ian Pascal
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Asia-Pacific journal of business administration
Journal of marketing communications
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Brand research : [an outcome of the second International Conference on Brand Management]
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Journal of promotion management : JPM
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
9
(
2017
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
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2
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
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