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~isPartOf:"Asia-Pacific journal of business administration"
~subject:"Celebrity endorsement"
~subject:"Sport organization"
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Celebrity endorsement
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Consumer behaviour
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Jain, Varsha
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Asia-Pacific journal of business administration
Journal of sports economics
19
International journal of sports marketing & sponsorship
13
Sport management review
13
European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
11
Journal of sport management : the official journal of the North American Society of Sport Management
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Applied economics
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Department of Economics working paper
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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International journal of sport finance
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Middlebury College working paper series
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Young consumers : insight and ideas for responsible marketers
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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Journal of advertising research
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Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Applied economics letters
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Journal of economic behavior & organization : JEBO
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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KulturKommerz
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing letters : a journal of research in marketing
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New horizons in the economics of sport
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Praeger perspectives
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School working papers / Faculty of Business and Law, School of Accounting, Economics and Finance, Deakin University
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Schriftenreihe Sportökonomie in Forschung und Praxis
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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UZH Business Working Paper Series
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Working papers / Lancaster University Management School
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Advances in the economics of sport / Supplement
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Atlantic economic journal : AEJ
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Barcelona GSE working paper series : working paper
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Brand research : [an outcome of the second International Conference on Brand Management]
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The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
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