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~isPartOf:"Asian Academy of Management journal : AAMJ"
~isPartOf:"Journal of marketing communications"
~subject:"Automotive industry"
~subject:"Beziehungsmarketing"
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Automotive industry
Beziehungsmarketing
Relationship marketing
8
brand loyalty
8
Brand image
7
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Markenimage
7
Brand
6
Brand loyalty
6
Markenartikel
6
Markentreue
6
Confidence
2
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
brand trust
2
Brand Affect
1
Brand Loyalty
1
Brand Trust
1
Brand love
1
Brand personality
1
CSR skepticism
1
China
1
Chinese consumers
1
Consumer engagement
1
Consumer-based brand equity
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social advocacy (CSA)
1
Corporate social responsibility
1
Customer retention
1
Customer satisfaction
1
Egypt
1
Einzelhandel
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English
8
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Agrawal, Bhawna
1
Aljarah, Ahmad
1
Bayraktaroğlu, Gül
1
Block, Martin P.
1
Bıçakcıoğlu, Nilay
1
Coelho, Pedro Simões
1
Gulla, Anju
1
Ibrahim, Blend
1
Khandai, Sujata
1
Kim, Renee B.
1
Park, Keonyoung
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Schultz, Don E.
1
Thurasamy Ramayah
1
Yapp, Emily H. T.
1
Yeap, Jasmine A. L.
1
Zhao, Monica
1
İpek, İlayda
1
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Asian Academy of Management journal : AAMJ
Journal of marketing communications
The journal of product & brand management
32
Journal of retailing and consumer services
31
Journal of business research : JBR
23
The journal of brand management : an international journal
23
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
13
Cogent business & management
9
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing intelligence & planning
8
Customer engagement : contemporary issues and challenges
7
Global business review
7
Journal of hospitality marketing & management
7
Psychology & marketing
7
European journal of marketing : EJM
6
International journal of contemporary hospitality management
6
Journal of promotion management : innovations in planning and applied research
6
Marketing letters : a journal of research in marketing
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Journal of fashion marketing and management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Pakistan journal of commerce and social sciences
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of Indian culture and business management
4
International journal of retail and distribution management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of strategic marketing
4
The journal of consumer marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
African journal of business and economic research : AJBER
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
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ECONIS (ZBW)
8
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1
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
2
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
3
The mediating role of skepticism : how corporate social advocacy builds quality relationships with publics
Park, Keonyoung
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
Saved in:
4
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
5
Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese fashion retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
Saved in:
6
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
7
Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty
Kim, Renee B.
;
Zhao, Monica
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011310035
Saved in:
8
Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Saved in:
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