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~isPartOf:"Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft"
~isPartOf:"Journal of marketing research"
~source:"econis"
~subject:"Firmenimage"
~subject:"Musik"
~type_genre:"Aufsatz in Zeitschrift"
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
Journal of marketing research
Asia Pacific journal of marketing and logistics
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European journal of marketing
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International journal of advertising : the review of marketing communications
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
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